Listen to this call prior to implementing this strategy. It can save you money if you are thinking about implementing this strategy.
Almost all search engines have paid or sponsored listing that appear in the search results when someone searches for a particular term. It enables you to list your site at the top of search engine results by advertising on keywords that best describe our service. This is call pay-per-click advertising. You only pay when a search clicks on your ad and goes to your web site, you don't pay to list your ad. Setting up your own pay-per-click advertising campaign can be an excellent way to drive target buyers to your web site if done properly.
It has allowed Aaron Price to enroll over 1400 members in one year and build up huge residuals from it. Many other top members enrollers also use pay-per-click.
SETTING UP YOUR WEB SITE
Before you start advertising you want to make a few adjustments to your AmeriPlan web sites to maximize the number of sales you get when a serious person goes to your web site. This is simple to do: first login to IBO Support, next from menu on left select 'ICP Sites'. You want to edit your 'Save Money' profile. Instead of having our name, it is more important that we give our visitors clear directions on how to get started which includes having a phone number to call (preferably a toll-free number from PowerNet Global). You also can edit this to include any promotions that may be currently being offered.
Here is how your profile should look and then how it will appear on your mybenefitsplus web site.
BUY A DOMAIN NAME - OPTIONAL
To make your ad even more professional looking you can purchase your own domain name from directnic.com, GoDaddy.com or 1and1.com and then setup forwarding to your AmeriPlan web site. For example, say you purchased bestbenefits.com (I don't even know if this is real, I'm using for illustrative purposes only) you can set it up so that when someone clicks on that name or types it in their browser it automatically will bring up your mybenefitsplus.com or everyonebenefits.com web sites.
SEARCH ENGINES WITH PAY-PER-CLICK ADVERTISING
The next thing you must do is decide where you are going to advertising, which search engines. We have a few listed here, with the most popular being first. Because they are the most popular, they are also the most expensive. We recommend that you click the links and read the reviews of the 500 search engines out there and stick with the 10 most highly recommended ones.
Google - adwords.google.com/select
Yahoo Search - searchmarketing.yahoo.com/srch/index.php
Miva - www.miva.com
Lycos - insite.lycos.com
Go here to learn about over 500 search engines and read their reviews - www.payperclicksearchengines.com
Go here to discover even more search engines - www.payperclickguide.com
SAMPLE ADS
When designing your ad there are two things that you want to keep in mind. First, most people are looking at ten or more paid ads very similar to yours so make sure you have a headline that will grab the attention of someone seriously looking for what we have. Second, make sure the ad will appeal to them enough so that a serious person will click. Again, this isn't a contest to see how many people we can get to our web site because we have to pay for all those clicks. It is to see who can get the most people ready to buy to our web sites. We recommend loading up your ad with the most popular benefits of the plan and even putting the price in there to keep people who are just curious from clicking on the ad.
Remember, these ads are just samples. Don't copy anybody else's ad as it will cause both not to work. Be creative and look at many ads and pick the parts you like best for yours.
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SAMPLE KEYWORDS
dental plan
dental insurance
discount dental plan
individual dental plan
affordable dental plan
family dental plan
florida dental plan
cheap dental plan
dental discount plan
california dental plan
texas dental plan
low cost dental plan
ameriplan
ameriplan usa
ameriplan dental
ameriplan health
ameriplan dental plan
BID ON YOUR KEYWORDS AND FUND YOUR CAMPAIGN
Bid on the keywords you setup. You want to try to be in the top three positions, however until you understand more about the technology and this type of advertising comes intuitively to you, you don't want to bid more then $0.25 per click or $0.40 a click for a highly targeted word like 'AmeriPlan'.
Setup a budget for how much money you are going to be spending each month on your PPC campaign. A bare minimum where you might get lucky and have some success is $100 a month. Really you need at least $200 and preferably $300 a month. If you will setup a $500 a month budget then email Aaron at aprice@ameriplan.net for private coaching.
Remember, as sales start coming in if you are being paid Advance commission, you will get your advertising money back for you to reinvest the next month.
CONCLUSION
You have just received a good basic introduction to how pay-per-click advertising works and how to make it profitable for you. There is still much to learn if you want to really, really take off with this. You can learn how to measure the success of your keywords, how to find profitable and low-cost keywords, how to improve your web site so that more people sign-up, how and why to setup different ads for each keyword, how to setup your keywords so that a related search will still show your ad, etc. I would suggest you read everything you can about this.